It's Called Entertainment For A Reason


Every year my hometown has a festival of sorts to celebrate the city's founding in 1881. This event, dubbed "the Picnic", attracts 10,000 to the downtown park and surrounding streets, an attendance nearly three times the population of the town. The three-day jubilee has carnival rides, food served by civic organizations, and games for kids (the frog-jumping contest and the turtle race are highlights). But much of the Picnic is dedicated to free entertainment in the form of local music acts, a talent show, and - as a finale to two nights' performances - a midlevel country artist. These groups or solo acts are usually has-beens (ex: Sammy Kershaw) or artists trying to make a name for themselves (ex: Rushlow - a promising group that has since broken up). While I missed this year's Friday night performance by Big Smith (an established regional favorite), I caught the set on Saturday night by the LoCash Cowboys.

A keyboard disguised as a baby grand covered in camouflage sat on a small platform in front of the main stage as the band's cringe-inducing name was announced, and I prepped myself for a tacky country act that would give me a reason to leave the park and go buy a funnel cake. But once the band started playing, my preconceived opinions began to pivot. The band, a modern country-rock sound more Kid Rock than Rascal Flatts but without the poorly sampled songs and Tommy Lee jealousy, had very good musicians behind the two frontmen. Many of the songs they played showed their versatility. Of course there was the crowd-pleasing Lynyrd Skynyrd and Ted Nugent covers, but the band also performed remarkable renditions of songs by Michael Jackson, Cindi Lauper, and The Bee Gees.

The thing that impressed me most about the performance was the crowd's reaction. The Picnic entertainment doesn't usually draw the audience to the front of the stage, but there were spectators of all ages up close and personal with the band, who was equally personal. At various points in the night, a lead singer 1) gave the sweatbands he wore on his wrists to two little kids, 2) let a man wear his cowboy hat, 3) high-fived some more kids, 4) brought some kids on stage to help sing, 5) wore t-shirts sold by the local school store, and 6) stayed to sign autographs until everyone had left. The group also was unbelievably energetic for the duration of the concert, giving the audience a solid performance through the last song. (Evidently they never get tired: I checked the band's website and they've got 125 shows in 2009 alone, including the Missouri and Iowa state fairs and a reprise on FOX News's New Year's Coverage.)

Before the Picnic, the last group I had seen in concert was Shinedown, the rock band currently on the charts for their single "Second Chance". I've seen them twice and each time was an experience. Those guys make you want to be a rockstar. Everything is picture-perfect superstar, from their powerful lyrics and mad guitar skills to their eyeliner and custom-made clothes. They really know how to entertain. But here I was, standing at a free concert, listening to a band who just wanted to be heard, but - astonishingly - I was no less entertained. By just looking at the faces of the people standing near the stage, I could see everyone felt the same: the audience was having a great time. So how do I draw a conclusion from this dichotomy? Music entertains. Talent entertains. But most importantly, passion entertains. These bands want to be on stage, they want to perform, and they want people to walk away with a smile on their face. Sometimes I think that's all it takes.

If only they could do something about that goofy name.

@ShortySmallsUSA, @brownstar, and @FreeCreditJack, This Post's For You


I was sitting among retirees eating at Golden Corral in Branson, Missouri, at 4:00 pm on July 9 when I discovered the restaurant had free wireless internet. Quite the discovery, I thought to myself. So, obviously, I tweeted about it. That's what we do in today's society, right? Share the mundane and ironic with the world?

Fast forward a few hours. I'm sitting at home and checking what's new on Twitter. I've got a reply (or "mention", I suppose) from Shorty Smalls, the Ozarks-regional grill, bar, and everything else restaurant with a name that sounds like a late-model 90s rapper: "@thillsman Eat at Shorty Small's While in Branson. For FREE $7 offer, just say 'I want my FREE Twitter Shrimp!'" and the link to a coupon (right) that has since expired.

Just a day before the Branson daytrip, I tweeted about hearing the new Boys Like Girls song and asked for suggestions of other good music. One of the replies came from Brownstar, an Olympia, Washington-based "artsy power pop rock group", pointing me to free downloads of their songs. A few weeks later I saw a FreeCreditReport.com ad and asked Twitter where I could download all the firm's ad jingles. The reply I got was from Jack himself, FreeCreditReport.com's singing spokesman. "He" sent me a link to http://www.freecreditreportband.com/shop/ where you can download all six songs for free (which I did).

As a marketing major currently engrossed in Jay Conrad Levinson's Guerilla Marketing and Chris Anderson's Free, I can't think of a better way to connect with customers (or potential customers). After discovering that I was in Branson, Shorty Smalls sent me an amazing discount that will have me checking their tweets the next time I'm in Branson. Brownstar convinced me to download their music. FreeCreditReport.com gave me the tunes I wanted, spreading their clever marketing campaign to my hard drive. Just the fact that I'm writing this means that they're all successful in capturing my attention - the first step to capturing my business.

But each of these instances has something valuable that others don't: something substantial to make their communication with me more than annoying Twitter spam. Had I still been in Branson, the likelihood that I'd convince my family to eat a dozen free shrimp is more than likely. Brownstar and FreeCreditReport.com actually had free content to give me. Other companies have latched onto a word I typed solely to try to sell me something or show me their website, but these cases are an exception. As I'm sure Chris Anderson would argue, I was much more attracted by relevant and risk-free offers. Relevancy is not enough, but coupled with a powerful promotion (or in FreeCreditReport.com's case: a really well-planned and executed branding campaign) the tweets succeeded in their goal: forming a positive image in my mind.

I just hope there's another free shrimp offer the next time I'm in Branson.

I'm here

After contemplating the idea for quite a while, I've decided to create a blog. I'm not going to try to write a post a week or any such nonsense. (I tried a daily photoblog once, resulting in mediocre photos and even more depressing captions.) But this will be here in case I find the need to share a little more than I can on Twitter or Facebook.

I've realized lately that Twitter is the social network most compatible with my random thoughts and opinions. I rarely have much more than a paragraph of ideas, but as I progress in my education, I feel like I should be able to form more complex arguments and delve into my thoughts. (I once had a college English teacher tell me that I wrote like a marketer, in concise, all-encompassing statements.) Though I appreciate simplicity, a little exercise in writing never hurts. And sometimes I really do have things to say.

This blog may encompass many of my various interests, as limiting myself to a certain topic would restrict my creativity and defeat the purpose of this blog: to elaborate on my views of, well, everything. As you can see by the list on the right side of the page, I like reading numerous blogs on an assortment of topics. I enjoy clever and well-written blogs, and I hope some of that rubs off in my posts.

I've got some ideas for posts, and they'll be written in the next few days or so. Beyond these pre-planned posts, I don't know which direction this blog will go. Stay tuned to find out.